World Children’s Day at McDonald’s…Mike Roberts Shares the Inside Story

View "The Inside Story" Video with Chapter Breakdowns

In 2002…an entire organization got behind a dream…a Worldwide Day for Children…where the power of music, expressed the soul of a brand.

Recently…Mike Roberts, former President and COO of McDonald’s Worldwide, sat down with us in the studio to share the Inside Story of World Children’s Day at McDonald’s.

With integrated, cross media platforms like World Children's Day at McDonald's, EVI has pushed the boundaries of what Experiential Marketing can be. The concepts and strategies of that global platform remain relevant in today’s world of fragmented communication and offer ideas about how a brand might tell its story in a compelling way. EVI continues to produce these wide-ranging initiatives with leading corporations utilizing the latest distribution tools and technologies including Live Stream and On-Demand Interactive Webcasting.

World Children's Day at McDonald's Case Study
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