Virtual Event Production
Experiential Marketing in a Virtual Events World
EVI is a global leader in Virtual Event Production.
Travel and social distancing realities have, at least temporarily, altered the landscape of event marketing. The times present new challenges to companies who rely on face to face gatherings to accomplish critical aspects of their business strategies.
In some ways, the forced adoption of purely virtual events is an extension of a trend that has been underway in recent years. Over the past decade, with conferences attracting expanded global audiences, EVI and its clients have employed live streaming of events as a primary way of serving a broader constituency. Hybrid events, the combination of live and virtual attendance, have become part of the industry lexicon.
Even before 2020, top to bottom virtual events have gained tremendous viability in situations where traveling large numbers of attendees is simply not practical or economically justifiable.
So, in spite of current restrictions, EVI is fortunate to already have virtual events solutions in place that enable companies to continue their experiential initiatives and capture much-coveted mindshare for brands, messages and products. Rather than retreat, leaders across all industries are quickly embracing the new normal and moving to purely virtual events models.
With over three decades of producing landmark experiential events, EVI knows how to engage audiences across all communication platforms…including virtual events. We see this specific tool as a vital way to build community in a time when the need for connection is greater than ever.
Turnkey Digital Platforms
EVI Virtual Event Productions are turnkey digital platforms that utilize proven interactive technologies to deliver engaging experiences via robust virtual environments.
Just as we do with physical environments, we architect custom virtual spaces and then fill them with original content to create compelling experiential journeys.
Images above are EVI conceptual renderings for a prospective event.
Images above are EVI conceptual renderings for a prospective event.
Corporate Events Management & Production
As one of the world's top experiential agencies, EVI views Corporate Events Management & Production as a highly integrated component of a corporation’s overall strategy and business communications plan.
Too often, producers feel compelled to storm in with a slew of trendy ideas, without taking time to listen or contemplate how an event will impact a company’s overall mission.
From our view, the first step towards successful corporate events management and production is a careful study and understanding of a company’s strategic objectives. We immerse ourselves into the people, the vision, the products, the services, the history, the culture…How does a company want to present itself, to be perceived by its audience…what behaviors are they trying to reinforce or modify…what are the desired results?
We develop relationships with an “all-in” approach that positions us as a direct extension of your team, enabling us to maximize the event investment by making sure that every production decision is strategically and creatively on point. We team-up with marketing, branding, communications, advertising, product development, technical, finance…all of the departments that comprise a company. That business fluency is a major reason why many clients choose to work with EVI as their long-term experiential agency on a year-round matrix of events.
Integrated Marketing Campaigns
By combining our multi-disciplinary skills and experience, EVI has pioneered a new form of Integrated Marketing Campaigns where cross-media brand building reaches its fullest expression. Our Brand Immersive Experiences strategically integrate brand messages and communications media elements into a dynamic platform.
EVI has developed and executed these consumer-engagement platforms with some of the world’s most recognized companies.
Elements might include Branded Entertainment, Tour Sponsorships, Live Concerts, Original Television Programming, Advertising, Web/Online, Social Media Campaigns, Proprietary Content, Retail Cross Promotion, Point of Purchase, Co-Branded Sponsorships, Social Responsibility, PR, Print, Radio.
EVI smoothly integrates with the client’s advertising and PR agencies and the corporate marketing communications team to successfully accomplish the far ranging objectives.
Integrated Tour Sponsorships
EVI believes strongly in the power of music as one of the best ways of plugging-in to consumer emotions and directly linking corporate brands with everyday lifestyle. Integrated Tour Sponsorships are a primary way of harnessing that power.
EVI views Tour Sponsorships as much more than basic endorsements, but rather as wide-ranging integrated marketing campaigns. Our strategy integrates a multitude of activation components into broad campaigns that create true connectivity between corporate brands, iconic musical artists and shared consumer audiences.
Branded EntertainmentArtist Booking Center
EVI believes strongly in the power of music and branded entertainment as a vehicle for brand building. Our team has developed deep relationships and earned tremendous respect in the music industry for our innovative ideas, integrity and meticulous attention to quality. For our clients, that means we can deliver the world’s most sought-after performing artists and entertainers. We work with clients to carefully select artists that complement the company culture and support overall communications objectives.
We have working experience with talent across every musical genre…from pop and rock…to country and hip-hop…and have produced custom, one-off concerts with artists like Sting, Andrea Bocelli, Katy Perry, Rascal Flatts, Adam Levine, Keith Urban, Seal, Celine Dion, Jon Bon Jovi, Kenny Chesney, Ne-Yo, Mary J. Blige, Earth, Wind & Fire, Natasha Bedingfield, Enrique Iglesias, John Legend, Martina McBride, Chris Botti, Lionel Richie, 3 Doors Down, Kelly Clarkson, Josh Groban, Michael Buble, Alicia Keys, Steven Tyler, Jennifer Hudson, Stevie Wonder, and Alejandro Sanz.
EVI possesses the complete set of tools, skills and experience required to deliver elite branded entertainment production… artist booking and management, equipment rider management, show design, staging, scenic, lighting, concert sound engineering, projection and visual media.
David Foster & Friends
EVI Official Booking Agency David Foster
With our David Foster & Friends Shows, EVI taps-in to the musical genius of 16-time Grammy Award Winner David Foster to create concerts featuring unique collaborations of artists tailored just for your audience.
Foster is one of the most gifted musical artists of our time, and considered by many the most influential man in popular music. A prolific songwriter, arranger, producer and virtuoso pianist, Foster is the Billboard hit-producing force behind the music of Andrea Bocelli, Celine Dion, Michael Buble, Josh Groban, Earth Wind & Fire, Chicago, Madonna, Barbra Streisand…and the list goes on.
Each one-off show features Foster at the piano, a handpicked line-up of superstar performers, breaking new talent, the world’s top session musicians and a full orchestra. It’s all wrapped in a magical environment of staging, lights, visual media and concert sound.
Creative Media Production
With a network of the industry’s most talented creative artists, writers, directors, designers, cinematographers and producers, EVI brings messages to life in all forms of Creative Media Production. Our network television specials, corporate image videos, cinematic short films, social media campaigns, webcasts, multimedia presentations and original music scores are acclaimed throughout the industry.
Corporate Training Programs
With three decades of experience producing Corporate Training Programs, EVI helps you maximize the performance of your company’s most valued resource…people. In order to perform at peak potential, employees need finely-tuned training materials focused on their needs. Our instructional designers, writers and producers use a variety of approaches to develop corporate training programs that meet the unique objectives of each situation, from simple how-to instruction, to complex business skills.
We take each project through an intensive development process that includes:
- Situation Analysis
- Creative Approach
- Content Research and Development
- Instructional and Courseware Design
- Scripting, Writing
- Packaging and Distribution
- Program Implementation
- Workshop Design and Instruction
- Monitoring and Feedback
Whatever the appropriate training method…from print, video and interactive digital media…to workshops, certification and incentive programs, EVI will deliver a winning formula of knowledge, skills and motivation to meet your objectives.
Experiential Design & Environments
Experiential Design & Environments present unique ways for customers to explore a company and its products. They combine visual creativity and content with technical innovation to form inviting, inspiring and interactive experiences.
EVI draws upon its full range of business, project management and communications expertise to create, design, build and install these projects on a world-class level. Applications include displays and exhibits for trade shows, dealership environments, retail point of purchase, special events, education and training facilities, and corporate installations.
Our award-winning services include:
- Environmental & Displays Design
- Exhibit Design and Manufacturing
- Content Creation
- Media Design and Production
- AV System Design and Integration
- Engineering and CAD Schematics
- Product Procurement
- Project Management
- Logistics and Installation
- Real Time Content Management
- Service and Maintenance