JCPenney Jam: The Concert for America’s Kids. Mike Boylson Shares the Inside Story
In 2005, riding the wave of a major turnaround, JCPenney embarked on a multi-year cross media platform with EVI that pushed the boundaries of Experiential Marketing. EVI had the privilege of working with JCPenney on numerous high profile initiatives between 2005-2010, a period when the company was at its pinnacle of growth, brand momentum, stock price and consumer engagement.
Linking music, brand values and social responsibility, the company engaged consumers with the full power of sight, sound and motion, bolstering its position as a current and relevant modern brand.
With captivating original content and an activation platform that touched every aspect of the company, JCPenney Jam helped push the company’s brand momentum and social responsibility awareness & fund raising to unprecedented levels.
Recently, Mike Boylson, former EVP and CMO of JCPenney, joined us in the studio to share the Inside Story of JCenney Jam…The Concert for America’s Kids.
We believe the concepts and strategies of that extensive platform remain highly relevant in today’s world of fragmented communication and offer ideas about how a brand might tell its story in a compelling way. EVI continues to produce these wide-ranging initiatives with leading corporations utilizing the latest distribution technologies including Live-Stream and On-Demand Interactive Webcasting.