CBS Primetime Special “JCPenney Jam: The Concert for America’s Kids”
A primetime music entertainment special, which served as the centerpiece of EVI’s Integrated Marketing and Social Responsibility Platform produced for JCPenney and the JCPenney Afterschool Fund. Shot in HD with 18 cameras at the historic Shrine Auditorium in Los Angeles. Featuring David Foster, Kenny Chesney, Andrea Bocelli, Sting, Jon Bon Jovi, Mary J. Blige, 3 Doors Down, John Legend, Chris Botti, Sara Evans and Katharine McPhee. Hosted by Dr. Phil and Robin McGraw.