ABC Primetime Special “Rascal Flatts, Nothing Like This” Presented by JCPenney

A primetime music entertainment special, which served as a key component of EVI’s Integrated Tour Marketing Platform for JCPenney. Captured Live on the “Rascal Flatts Nothing Like This Tour, Presented by JCPenney”. The Tour Platform spanned a three-year period, and featured extensive concert venue, store, media and online brand activation, connecting JCPenney with millions of consumers.