McAfee
MPOWER Cybersecurity Summit 2019
Dateline…Aria Las Vegas
October 1-3, 2019
McAfee’s top user group, security experts from the world’s leading organizations, have gathered for the annual MPOWER Cybersecurity Summit. It’s an opportunity for 2,500 like-minded IT professionals to strategize, network, and learn about the newest and most innovative ways to ward off advanced cyber-attacks.
The 2019 MPOWER theme puts it simply and profoundly…It’s About Time….
• Cybersecurity is one of the foremost challenges of our time.
• Time is the most crucial factor in defending against advanced persistent threats.
• It’s time to reset the industry clock for a new conversation about device to cloud protection.
• MPOWER is one of most important and longest running cybersecurity conferences.
• And for EVI, its 12-year partnership with McAfee is ever-focused on advancement.
McAfee operates at the cutting edge of time, delivering unrivaled innovation, detection and response in an industry rife with opportunistic and shape-shifting cybercriminals.
Likewise, in the experiential events arena, EVI plays at the leading edge. The production technology on exhibit in the general session environment illustrates the point.
EVI uses an array of the latest production tools to portray the client’s brand identity and to bring McAfee SVP and Chief Marketing Officer Allison Cerra’s and Creative Director Mark Murray’s vision to life.
The environmental design is built around the concept of time. Modular deck pieces vary in shapes and sizes reminiscent of clock faces, time pieces and wearable devices. The pieces link together to form a cohesive message delivery pathway for the dynamic and migrating presentation style of McAfee President and CEO Chris Young. The configuration allows Young and other presenters to journey in multiple directions, establishing close contact with every section of the audience. For the day two session, an additional pod pushes deeper into the audience to host an intimate fireside conversation, creating a fresh, evolving experience.
Production technology changes nearly as rapidly as the security industry’s digital threatscape, and EVI pushes the envelope with insanely creative and robust presentation delivery platforms. Twelve-hundred Absen 2.6 LED tiles are assembled into a dramatic, asymmetrical visionscape. The native canvas is 19,200 pixels wide by 2,304 pixels high…that’s 44,236,800 total pixels. With each pixel at a mere 2.6 mil, the resolution is surreal, with screen content so liquid it appears as if you’re looking into a three dimensional extension of the room. Mark Murray takes advantage of the canvas by creating a glorious collection of graphic and motion media to tell the MPOWER 2019 story.
Suspended above the primary screen architecture is another ribbon of LED, this one designed to deliver a stream of real time facts relevant to the conference messaging and reinforcing the time sensitivities surrounding the world of IT security.
Media is served to the LED with the next generation software and hardware by Disguise. These are the tools used by the world’s most talented visual designers to conceive, plan and visualize experiencers at the highest level.
Lighting and sound are delivered with equal levels of artistic passion and technological perfection, adding up to an experiential environment of elite proportions.
On the keynote side, McAfee is known for assembling a marquee line-up up of presenters. President and CEO Chris Young is a highly talented speaker, and along with his executive team delivers an immensely compelling range of content. Internal viewpoints are always balanced with the perspectives of industry thought leaders and world political leaders. On day one, Young hosted an inspiring conversation with former Secretary of State General Colin Powell and former Secretary of State Madeleine Albright. On the following day, Allison Cerra curated a stirring conversation with Tech Venture Capitalist and Author Roger McNamee.
Sprawling over the Aria Convention Center, MPOWER presents attendees with countless opportunities. Supporting the higher-level information delivered at the General Sessions, an intensive agenda of track sessions offers valuable knowledge and training, plus an opportunity to network with peers, key product management, engineers and developers.
The MPOWER Sponsor Expo brings together McAfee’s most strategic technology and channel partners, creating an all-in-one connection point of people, products and services.
Capping off an eventful week, a fun-filled closing night celebration featured one of rock ‘n roll’s top selling acts…Fall Out Boy.
Twelve years since the inception of MPOWER, McAfee and EVI continue to define partnership in experiential marketing. As for the event itself, MPOWER illustrates more strongly than ever McAfee’s commitment to bring together the best of the security industry to unite for a cause that’s bigger than all of us…the safety of our digital world.
