Kingdom of Saudi Arabia

Founding Day Sky Show Celebration

0



In 1727, the emirate of Diriyah was born as the first of three Saudi states. The city-state was transformed by Iman Mohammed into a nation-state, bringing peace and unity to the wider Arabian Peninsula, culminating two centuries later in the foundation of the Kingdom of Saudi Arabia.

In January of 2022, the Custodian of the Two Holy Mosques, and King of Saudi Arabia, Salman Bin AbdulAziz Al Saud issued a Royal Decree for the celebration of the Founding Day of the Kingdom, which took place three hundred years ago. Nation-wide celebrations ensued over a period of three days, from 22nd until 24th of February, 2022. 

One of the premiere celebration events took the form of a massive sky show, created, produced and directed by Global Experiential Agency Executive Visions Inc. The team’s vision was to tell a beautiful story in the sky, accomplished with a stunning combination of specialized fireworks, pyrotechnics, grand lighting, a fleet of 3,500 LED drones and 500 Pyro drones. Key visual components symbolizing 300 years of history were crafted into a comprehensive story and gloriously portrayed across the night sky. A compelling narration and original sound score accompanied the visual drama. The 20-minute spectacle was broadcast live across four leading networks in the region. 



The EVI Creative team developed a magnificent and historically accurate sky drama around these major storyline elements:

  • The search for their very first city state.  This was represented by the falcon, a symbolic and national bird for the kingdom that flew us back three hundred years in search of their first city state. 
  • The camel caravan, which represented the arrival of Imam Mohamed Al Saud, the founder of the Kingdom. They arrived to Wadi Hanifa where they settled and started to flourish. 
  • Diriyah, the first city formed by Imam Mohamed Al Saud which housed all of its citizens. 
  • The expansion of the First Saudi State into the north, east, south and west, representing further conquests by the Imam which ultimately reigned over the Arabian Peninsula as we know it. 
  • Raising the first Saudi State Flag with drones and fireworks. 
  • Local traditions and representation of hospitality, unity, and heritage which was reflected by a large ‘Dal’, a traditional Arabian Coffee Pot surrounded by pyro-drones representing a ‘majlis’ or place of gathering. 
  • Finally, the present and future, which is the current Saudi Flag raised high out of drones, further complemented by images of His Majesty King Salman Bin AbdulAziz Al Saud, and His Royal Highness, The Crown Prince Mohamed Bin Salman Al Saud.
  • Culminating the show was a grand fireworks and light spectacle 





Adding to the emotional and cinematic story telling approach that EVI is famous for, we created an original music score for the entire show duration. The music featured traditional Saudi instrumentation, elegantly married with contemporary melodies to keep the tempo and melodic sounds exciting and explosive throughout. 

The voice narration for the opening scene while the opening scene was recorded in none other than Diriyah, the birth place of the kingdom. 

EVI carefully and ingeniously created special graphics for the broadcast that were layered into specific moments of the show, adding excitement and context for the millions of broadcast viewers. 



More Case Studies