Aramark Connect at Coors Field
Corporate Events Management and Production
As part of its experiential communications partnership with Aramark, in 2016 EVI continued its turnkey production of Aramark Connect. The platform for this internal communications tool is a quarterly video webcast hosted by President and CEO Eric Foss. The event is a combination town hall and TV news magazine designed to bring the 270,000 Aramark employees worldwide up to date on what is happening within the company and across the industry. The program also showcases company leadership, key businesses and functions, recognizes and celebrates great performance, and creates excellent interaction throughout the organization.
One of Aramark’s key service areas is providing game day food services at major stadiums in the professional and collegiate sports industries. Teams like the Philadelphia Eagles, Chicago Bears and Colorado Rockies rely on Aramark to enrich the game day experience for their fans.
There’s nothing like the dramatic environment of a Major League ballpark filled to the rafters with fans on game day, but even when not filled with people, they are stunningly beautiful as pieces of architecture in their own right. As a creative twist for the 2016 Q3 Aramark Connect event, the team took advantage of a key Aramark venue and produced the webcast live from Coors Field, home of the Colorado Rockies Major League Baseball Team.
With home plate as the speaker position, a select group of Aramark employees enjoyed the program from the first few rows. The dramatic backdrop was great fun for the in-person attendees, but also gave a sense of pride to webcast viewers about the high-profile arenas in which the company operates.
Multiple camera angles, including an overhead drone cam, gave a beautiful look and feel to the program.
The Aramark Connect webcasts are taped in front of live audiences at locations strategic to Aramark business. Audiences also include several thousand viewers watching and participating via live Q&A from remote locations. After the taping, the programs are made available to watch on demand from employee’s computers, tablets and smartphones.
The EVI team provides a turnkey solution, from strategic and conceptual development, to creative and technical design, through complete onsite and webcast production.
The program is one among many being produced by EVI and Aramark to bolster the Aramark brand identity and growth initiatives.
Review more of our case studies to see why EVI is one of the world's top experiential marketing agencies.