Bentley Motors
The Ultimate Driver’s Bentley
“The Ultimate Driver’s Bentley” is a 35mm film written and produced by EVI showcasing the most powerful four-door production saloon in the world, the Bentley Arnage T. Shot on location at a major US superspeedway and the MIRA automotive proving grounds in the UK, the program delivered dramatic first-hand evidence of the motorcar’s elegant styling, craftsmanship and amazing performance capabilities.
Designed for both customers and dealer personnel, viewers gained a clear understanding of exactly where the new motor car fit-in to the Bentley product mix and how it symbolized the bold, progressive direction of the company. The exclusive Features, Advantages and Benefits, which make the Arnage T a true “Driver’s Car”, were all brought to light.
Legendary racing broadcaster Ken Squier delivered the narration, while professional racer Justin Bell took the Arnage through a gripping series of performance driving maneuvers on the 1.5 mile high-banked oval and the challenging road course. Bell also provided on-camera testimonials of the car’s capabilities from a racer’s viewpoint.
The film was shot on Super 35mm in 1:78:1 to match the 16 x 9 aspect ratio required for DVD presentation on the new 42” digital plasma monitors being installed by EVI throughout the Bentley worldwide dealer network. The piece was transferred and posted on High Definition Video to maintain the highest degree of quality for the DVD medium.
Artistically, EVI took advantage of the high profile product and shoot locations by utilizing extensive crane moves and innovative car mounts to achieve striking action cinematography.
The end result was a visually beautiful and captivating storyline that met with great success. The film and the plasma screens were part of an all-new, EVI-created dealer center designed to immerse customers into the “Unmistakable Bentley Experience”.