Focus15 Security Conference
Corporate Events Management and Production
With the transition of the McAfee brand to Intel Security complete, the Focus15 Security Conference turned the spotlight on the NEW…and the NEXT, words symbolic of the new corporate structure, but more importantly, of how Intel is aggressively pushing the forefront of digital security.
Each year, the digital threat landscape increases exponentially, and Intel Security not only keeps pace, but also stays a step ahead of cyber criminals with an elite team of analysts, developers and engineers. There is no more relevant issue in today’s corporate boardrooms, and CTO’s flock to the annual conference in ever increasing numbers to collaborate and gather first hand information about how to protect their companies’ data and digital infrastructure.
As noted in previous case studies, Executive Visions helped originate the Focus Conference back in 2008 and continues to partner with Intel Security as the event’s turnkey producer and project manager. It’s an all-encompassing role that keeps the team involved year round.
Event Strategy, Project Management, Program Design and Development, Staging and Technical, Creative Visuals and Content and On-Site Show Producing are all part of the team’s responsibility.
Held at the Venetian Palazzo Congress Center in Las Vegas, the cornerstone of the event is a two-day general session featuring key executives’ delivery of vital information about strategy, technological advances and the Intel Security product pipeline. The EVI creative and technical teams lay out a beautiful and technically advanced platform for the session, creating an environment of complete audience immersion. Every second of the program is crafted to perfection, with the sights, sounds and content producing a highly contemporary and seamless display of corporate theater.
New to this year’s stage was a massive 18’ x 80’, 3.9mm LED wall, delivering content and capturing the audience’s imagination with richness and intensity. Outboard image mag screens, custom pixel mapped structures and artistic LED panels created an edge-to-edge palette of design to support the messaging and beautifully portray the Intel Security brand.
Playing out the New.Next theme, the guest keynote was revolutionary thinker and author Malcolm Gladwell. With acclaimed books like Blink, The Tipping Point and Outliers, Mr. Gladwell provokes disruptive thinking and idea generation beneficial for societal and cultural advancement. His presentation was highly on point for this gathering of experts who reside on the leading edge of technological change.
Supporting the general sessions, a multitude of track sessions provided a deep dive into the technology and products, and offered a dynamic platform for idea exchange and collaboration.
Rounding out the program, a multitude of Intel Security strategic partners showcased their unique parts of the equation in a sophisticated technology exhibit.
The Focus Security Conference presents a unique platform for Intel Security to present to and interact with more than 3,500 of its top enterprise customers. The partnership with EVI has created a formula that helps enhance those crucial relationships and generates a forum for ideas that continue leading to the NEW…and the NEXT frontiers in the world of cyber security.
Review more of our case studies to see why EVI is one of the world's top experiential marketing agencies.