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BioGuard Dealer Mart
BioLab, a subsidiary of Great Lakes Chemical Corporation, hired Executive Visions Inc. as the event producer for the BioGuard Dealer Mart. BioGuard first emerged on the scene as an upstart pool chemical company. The company eventually grew into to one of the nation’s premier suppliers of pool and spa care products.
The BioGuard Dealer Mart is an educational, motivational and product expo geared towards the dealers of BioGuard products. The meeting objective was to inform attendees of new products, ways to grow their business through reaching new customers and new water markets.
The meeting needed to be high energy, motivating and stimulating to the audience. Executive Visions created and produced five multi-media modules, custom staging & scenery and speaker support presentations.
BioLab selected EVI to help produce the event at a high level of quality and execution. EVI was responsible for complete production of the kick-off event and general session including: project management, all creative show development, staging & technical, and on-site execution.

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