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  McDonald’s Sony Connect
EVI continues strategic music partnership with McDonald’s and Warner Brothers Records. Teams with Nickelback’s Chad Kroeger and WBR Artists The Brother’s Conti to bolster McDonald’s/Sony Connect online music promotion.
During the summer of 2004, McDonald’s gave away 100,000,000 music downloads via its Big Mac Meal Tracks Promotion with Sony Connect. It was the largest promotion of its kind in history and the EVI music team played a
key role. In need of a hot new song for the promotion’s commercial soundtrack, McDonald’s turned to EVI as a trusted music consultant.
EVI scored the winning solution with breaking Warner Brother’s recording artists “The Brothers Conti” and their new hit “Automatic”. The commercial aired internationally over the summer months, with the smash song driving consumer participation in the promotion for McDonald’s and Sony, while simultaneously helping Warner Brothers Records launch a major new artist. The Brother’s Conti were the latest project of longtime EVI partner and 16 Grammy Award Winner David Foster.
The official launch of the McDonald’s/Sony Connect promotion was announced on June 3, 2004 with major press conferences in Los Angeles and Toronto. For the press conferences, EVI was tapped to help make the announcement a success by providing talent for the Toronto event and co-producing it with McDonald’s Canada. The Brother’s Conti performed “Automatic” live to the roaring approval of the audience at Toronto’s Eaton Centre. And, in a crucial win for McDonald’s, EVI arranged and managed the participation of rock icon Chad Kroeger of Nickleback, one of the top rock acts on the planet. Speaking as an artist, record company owner and developer of new artists, Kroeger spoke candidly about issues surrounding music downloading and applauded the legal and safe downloading vehicle being presented by McDonald’s and Sony.
EVI’s recommendation and securing of Kroeger and the Brother’s Conti helped achieve unprecedented media attendance and coverage for the launch.

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