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Regional Launch of Audi A8
Luxury carmaker Audi, the most innovative and profitable brand in the automotive industry, tapped EVI for the production of its 2011 Southeast Regional launch event for the new A8.
Hosted by Jim Ellis Automotive Dealerships and held at the prestigious Loews Hotel in Atlanta, the event was designed to showcase Audi’s completely redesigned flagship car to 700 strategically targeted prospects and influencers from the area.
EVI and Audi created several integrated components for the event:
First was an automotive expo featuring the car in
a variety of trim configurations to give prospective owners an eagerly awaited, first-hand look. All of the other cars in the Audi line-up were also on display.
Flowing from the dramatic expo area, a red carpet walkway led attendees into an elegant Champagne reception.
Next was a welcome by Jimmy Ellis, and a dynamic HD multimedia presentation by Audi of America’s CMO Scott Keogh. The event space was decked out with Audi branding murals and a full complement of HD screens, intelligent lighting, and concert sound system for the entertainment.
Throughout the evening, marketing executives and product specialists were on hand to make sure guests had every piece of information they desired on the Audi line-up.
With the car “officially launched”, the event turned full- blown celebration with an evening of music and dancing with renowned dance band “Party to the Moon”.
Follow up promotion and sales the next day were provided via “Ride and Drives” of the full line of Audi Vehicles.

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