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BELLSOUTH
BELLSOUTH
BELLSOUTH
BellSouth Golf Classic Customer Events
The BellSouth Classic, an annual PGA Tour event, presents a great opportunity for BellSouth to host and build relationships with its largest and most important National Accounts.
As part of the overall event-marketing plan, EVI created and produced spectacular outdoor customer events during tournament week for three consecutive years. Design and production elements included concept, staging, celebrity entertain- ment including the Four Tops, tenting, fireworks, lasers, theme parties, logo creation, and invitational print campaigns.