Page 425 - EVI
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Event design, staging, and production were completely turn-keyed by EVI, as well as invitational campaigns, confer- ence print materials, and entertainment booking and management.
The Nashville event was staged at the Grand Ole Opry and featured legendary Opry performers Lee Greenwood and the late Minnie Pearl.
IBM’s Skill Dynamics called on EVI
to develop a multi-functional print campaign to sell reservations and raise revenue for its annual East and West coast Networking System Conferences.
Components included conference topic and speaker descriptions, mail-in or fax-in registration forms, advertisements in industry publications, and logistical info like air and ground transportation. EVI also produced and staged the entire event, which was sold to capacity.

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