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  Apple Computer
Product Launch and Dealer Tour
Apple and EVI have teamed-up on the production of
several product launches. The launch events were designed to introduce new computers to the dealer network and expand dealer relationships. In addition to producing all aspects of the live events, EVI linked-in nationwide audiences via video conference.
As an extension of the integrated launch plan, EVI took the message on the road, producing a multi-city Dealer Briefing Tour to give dealers detailed information and hands-on experience with the new products. The campaign was a key motivator for
the dealer network and enabled them to be fully prepared for the product launch to all business and consumer markets.

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