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P. 411
GENERAL ELECTRIC
GENERAL ELECTRIC
GENERAL ELECTRIC
General Electric
“Mark Makers” Recognition Event
“Mark Makers” is an annual recognition event celebrating the top sales performers at the General Electric Company. EVI was selected to create and produce “one-of-a-kind” events in Rome and Paris to reward, recognize and entertain these elite employees.
EVI’s complete event management and production services included: event site inspection, show design, creative develop- ment, thematic design, original video modules, interactive elements, celebrity entertainment, motivational speakers, theme parties, staging, technical and labor.
One of EVI’s entertainment solutions featured world-renowned symphony conductor Boris Brott, who creatively used the analogy of an orchestra to celebrate teamwork and the business success achieved by the winners. In each city, multiple performance troupes were called upon to envelope participants in local artistic culture.