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BROWN AND WILLIAMS
BROWN AND
BROWN AND WILLIAMSON
 ONWILL
  Brown and Williamson
Event Management – State of the Business Multi-City Tour
When Brown and Williamson’s annual “State of the Busi- ness” address approached, the company chairman faced the challenging task of presenting the serious business is- sues, while motivating employees and reinvigorating com- pany pride. Success would be drawn on a fine line between a good presentation and a sense of entertainment, all deliv- ered in an atmosphere of accomplishment and enthusiasm.
The EVI team fit the bill with a three-city road tour pre- sented in stately theatrical environments. The chairman’s message was carefully supported with unique staging and creative to ensure audience motivation and involvement.
The space-age motif engaged the audience and provided
a framework for key messages about past success, manag- ing current challenges and embracing the strategic plan for future prosperity.
EVI delivered complete event success with front to back accountability for all elements including budgeting, event planning and management, creative, staging and technical, production and implementation.
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