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MCDONALD’S
MCDON
MCDONALD’S
  ALD’S
McDonald’s
Worldwide Convention Las Vegas
Word about EVI’s Signature Series ShowTM with David Foster continues to spread. This rendition provided a once in a life- time musical experience to the 12,000 attendees, from 121 countries, of the McDonald’s 2002 Worldwide Convention
in Las Vegas.
Foster, vocal sensation Josh Groban, megastar Lionel Richie, the diva Cher, Dennis DeYoung of Styx, and Warner Broth- ers Artist Nita Whitaker performed a stunning collection of music, holding the audience spellbound for a ninety-minute program. Custom arrangements of the artists’ top hits rang out in a rich, full sound with the Las Vegas Symphony and the world’s top session musicians on board. Foster’s ability to interact with and involve the audience in a way that related to their unique corporate culture punctuated
the event’s success.
Executive Visions and David Foster are creating the most original and entertaining musical events available in today’s corporate marketplace. McDonald’s is taking advantage
of these unique collaborations to provide memorable and inspiring experiences for their branding and communication programs.
As one part of an EVI Brand-Immersive ExperienceTM,
the McDonald’s Worldwide Convention in Las Vegas also served as the kick-off for the McDonald’s World Children’s Day initiative.
EVI’s strategic vision and production efforts culminated
in a major concert, “The Concert for World Children’s Day,” and a one-hour primetime television special on ABC November 14, 2002 at 8:00 PM (EST) featuring some
of the world’s top entertainers. This initiative was one of
the largest corporate philanthropic efforts of all time, extend- ing to 121 countries benefiting millions of children in areas ranging from medical, financial, education, and the arts.
EVI was proud to serve as the global Executive Producer for the concerts, entertainment and the network television special.
             















































































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