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  PIAGGIO IAGGIO
PIAGGIO
  The production of the Annual Dealer Meetings themselves were another project highlight. The events were essential for Piaggio to launch new products and demonstrate the numerous benefits of its four renowned brands. Having just acquired the Aprilia and Moto Guzi brands, Piaggio counted on EVI to create events that would bring the new offerings together into a dynamic platform that would fully engage the dealer network.
EVI provided top to bottom project management including strategic, creative, staging & technical and on-site execution. General business and marketing sessions were produced for each brand... Sales offices were set up for dealers to place orders... On-site exhibits and displays were produced... and, Ride and Drives were executed.
Piaggio Group Americas, Inc. is a subsidiary of Piaggio & C. S.p.A., based in Pontedera Italy. Since 1884,
the Piaggio name has stood for innovation, quality and superior performance. The Company’s rich history,
which includes ship outfitting, railway construction and aviation, gave way to developing practical and accessible means of transportation for post-war Italy when the first Vespa® motor scooter was designed in 1946.
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