Page 386 - EVI
P. 386

Turnkey Production by the EVI/Tavolanostra Team: Overall event strategy, budgeting, event structure, agenda development, creative show elements and content, and staging and technical planning/implementation.
Location Selection: The famous Pavilhao Atlantico, an architectural masterpiece. The arena was divided in half, with one side hosting the general session and the other half prepared for a food and beverage function. The cultur- ally iconic building was symbolic of the event’s importance. Thematic graphics were used throughout the venue to create a branded environment.
Event Theme Line:
“The Best is Yet to Come”
Staging and Technical: To complement the physical space, the set design featured a massive 100’ x 30’ cinematic widescreen. All staging and technical elements were expertly specified and performed by the team.
Presentations: Four Executive Multimedia Presentations were
designed and produced to provide a dynamic and enveloping viewing experience that spanned the width of the arena. Graphic animation, full HD Video, photographic imagery, sound and speaker content graphics were delivered in creative combinations via media servers.
Interactive Avatar: A 3-D, real time render interactive character, “Eddie
the Eagle”, was implemented to serve
as audience advocate/alter ego, interact with and facilitate speaker communication and provide comic relief.
Audience Interaction response was accomplished with a TeleVoter system. The system allowed executives to gather important employee opinions, post results and respond to critical concerns real time.
The wireless interactive keypad technology engaged the audience to participate in the meeting at higher level. It also served as edutainment, a strategic management tool to evaluate comprehension of key information and provided means of acquiring info for meeting survey and strategic report.
Two Original Video moduleswere produced to support the messaging ob- jectives: “Who is Barclays”, a
3-minute motion graphics/3D video review of Barclays 300-year global expansion, and an animated video/photo composition about Barclays 2009 Social Responsibility initiatives.
An Academy Awards-Style Recognition event followed the general session, supporting the message that the people of Barclays are at the center of the company’s success.
A local Celebrity Host provided continuity at key points
The Awards event featured an exciting open with a custom- choreographed performance by a professional dance troupe.
A fully-themed, Gala Food and Beverage function underscored the importance of the event.
During the F&B function, the event side of the venue was converted into a concert arena. When the audience reconvened, they were surprised with a major Celebration Concert by the iconic Portuguese supergroup Xutos & Pontapés debuting their 2010 Tour look and show. The feedback gathered from attendees and presenting executives has been over- whelmingly positive, with unquestionable agreement that the stated event objec- tives were met at a very high level.

   384   385   386   387   388