Page 377 - EVI
P. 377

Exemplary Public Figures
Importantly, Gary, Jay and Joe Don have been exemplary models of the persona desired to represent the JCPenney and American Living brands. Time after time, the guys present themselves with a confident, positive, yet humble and giving attitude. A better “Everyday
Americana Family Fit” couldn’t be hoped for. The band has endeared themselves to
the American public by being real... by being themselves. That “everyday guy” persona continues to represent the JCPenney brand values extremely well.

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