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• Exclusive VIP Hospitality Area:
At the venues, JCPenney VIP’s and contest winners are hosted in a custom JCPenney/American Living Hospitality Area.
The custom-designed tents serve as the exclusive JCPenney/American Living pre-concert “hang-zone”, complete with seating areas, F&B and air-conditioning. The tent also serves as the meet & greet location with Rascal Flatts and inlcudes a branded “step and repeat”
for photo opps.
• Tour Vehicles: Throughout the nationwide tour, the custom JCPenney/American Living Tour Bus and Tractor Trailer serve as the center of the marketing activation effort. Besides acting as rolling billboards, the vehicles function as hospitality areas, radio remote attractions, equipment transport and “home” for the Tour Activation team.

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