Page 371 - EVI
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 EVI successfully created a win-win partnership between one of the nation’s largest retailers and hottest touring acts.
    To accomplish the huge campaign, EVI’s project management and creative team are working with a myriad of partners including the marketing, PR, merchan- dising and creative teams of JCPenney, Polo Ralph Lauren, Rascal Flatts, Lyric Street records, Rascal Flatts tour man- agement and production, Razor Fish,
M Booth, Live Nation, Radio Stations, Britten Design, technical fabricators and venue management.

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