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  McAfee by Intel
Focus16 Security Conference
For Focus16, the world’s foremost cybersecurity conference, the challenges were many...yet, the rewards huge. For McAfee by Intel and Executive Visions...success is nothing new. Having produced nine Focus Conferences together, this crucially important customer marketing initiative is a prime expression of partnership, accomplishment and continually raising the bar.
This year, the objectives were bold and wide-ranging: Create a compelling live event experience for 3,500 of the world’s top information technology executives. Clearly position the company direction in the midst of a new ownership structure. Demonstrate the tangible benefits and drive sales of the McAfee brand’s uniquely integrated product suite. Create an environment of learning, collaboration and idea exchange. Plus...launch an entirely new brand name and marketing identity campaign.

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