Page 19 - EVI
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line Initiative
Online Initiative
Online Initiative
ONLINE
With the JCPenney project, a full Internet initiative revolved around a custom JCPenney Jam web site on AOL Music. The site served as a portal to everything about the Jam and provided strategic links with jcpenney.com... jcpenneyafterschool.org...plus partner sites DrPhil.com and NFLRush.com.
www.jcp.com
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