Page 19 - EVI
P. 19

 line Initiative
Online Initiative
Online Initiative
  ONLINE
With the JCPenney project, a full Internet initiative revolved around a custom JCPenney Jam web site on AOL Music. The site served as a portal to everything about the Jam and provided strategic links with jcpenney.com... jcpenneyafterschool.org...plus partner sites DrPhil.com and NFLRush.com.
 www.jcp.com
     n
 



























































































   17   18   19   20   21