Page 175 - EVI
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      Music was a major component of the launch
event, and befitting the occasion, EVI produced an original orchestral work with acclaimed Hollywood composer/director William Ross. The piece featured multiple movements, highlighting the region’s rich cultural heritage, that served as the sound score for the event and will live on as the thematic music for Qiddiya. EVI and Ross recorded the score at Abbey Road Studios in London with the London Symphony Orchestra.
For the live event, the “Qiddiya Suite” was performed live by the Prague Philharmonic Orchestra under the baton of Mr. Ross.
The event was broadcast live via Saudi TV to multiple syndicated networks including MBC. Video summaries were distributed to news networks like CNN and the BBC, further enhancing the Qiddiya ROI and promotional reach, while providing measurable and valuable exposure to the country, it’s leaders and their milestone project.
This summary is intended to provide a brief introduction to EVI’s Executive Producing role with aspects of the Kingdom of Saudi Arabia’s Qiddiya Project and 2030 Vision. The complexities of such an endeavor are myriad and the level of detail far too extensive to cover in summary form, but we hope this overview will lead to a personal conversation where we may discuss the project in greater depth.

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