Page 172 - EVI
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For the Groundbreaking Launch Event, EVI brought its world-renowned Event Production and Entertainment experience to the project, serving as the Executive Producer and Producer of that historic event.
With the goal of bringing the Qiddiya aspect of the 2030 Vision to life before the eyes of the Royal Family, EVI created and produced a one-night spectacle on a scale never before experienced in the Kingdom of Saudi Arabia. To house the show, EVI designed and constructed a Custom Event Venue adjacent to the Visitor Experience Centre. The venue was outfitted utilizing EVI’s state of the art staging and technical gear and supported with the team’s elite designers and technicians.
The show itself was a 45-minute entertainment special featuring all original content. EVI had complete responsibility for the show, including: show concept and design, show direction, set design and build, original projection mapped content, lighting design and direction, complete sound design, live dance and acrobatic troupes,
international casting, elaborate choreography with all custom numbers and wardrobe, and massive fireworks display.
The show featured multiple segments, each thematically designed and choreographed around one of the major pillars of the Qiddiya project.
Live casts played a huge role, enabling the story of Qiddiya to be told in an engaging and meaningful way.
An enveloping and immersive set, portraying the scenic beauty of the region’s mountains, was designed as the backdrop for the performances. The set surfaces, including the floor, were designed to feature an intensive set of projection-mapped visuals for each performance segment. The floors also contained embedded platforms for scenic reveals and trampoline decks for acrobatic stunts.
For the final act, the center set wall lowered, revealing the actual mountains in the distance which were dramatically lighted and served as the backdrop for an Olympic Games caliber fireworks and laser show.

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