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 DIRIYA
H D
IRIYAH
DIRIYAH
  Diriyah...The Royal Inauguration
Nov. 20, 2019 - Riyadh, Saudi Arabia
EVI Leads a Global Experiential Team
to Produce the Royal Inauguration of Diriyah... Birthplace of the Saudi Kingdom
Origins...The Jewel of the Arabian Peninsula
Trading routes, hundreds of years old, crisscross the Arabian Peninsula. Caravans, weary of distant travel, seek respite from the heat. Traditional gathering places signal the joy of arrival, the promise of rest and rejuvenation under a starry desert night. One shimmering oasis beckons with special allure, saying “stay...this is home...here
a kingdom will be born”. A visionary tribe heeds the call...a prosperous city blossoms. Beautiful dwellings, hand molded from the rich mud of the earth, form a place called “Diriyah”...the jewel of the desert...the birthplace of Saudi Arabia.
Today, just across the river, the city of Riyadh bustles with seven million people. As the nation opens its doors to modern travelers
in a grand Vision 2030, His Majesty King Salman Bin Abdulaziz Al Saud places a special emphasis on origins. A student of history, he wants to share the story of Saudi Arabia as one of the world’s great gathering places, and he knows where it begins.
PROJECT MEDIA
      




















































































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