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EVI produced Bud Bowl VI, a 7000 person, three-day sports marketing extravaganza produced for Anheuser-Busch during Super Bowl XXVIII in Atlanta. The objective was to show appreciation to their distributors and friends while promoting Anheuser-Busch products.

A 20,000 square foot ballroom was converted into an exciting stadium and sports bar atmosphere. The multi-venue production included six entertainment acts including Jeff Foxworthy, staging, lighting, sound, satellite downlink, multiple TV screens, interactive games, scenery, decor, tenting, exhibits, and executive transportation.

 


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