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The BellSouth Classic, an annual PGA Tour event, presents a great opportunity for BellSouth to host and build relationships with its largest and most important National Accounts.
As part of the overall event-marketing plan, EVI created and produced spectacular outdoor customer events during tournament week for three consecutive years. Design and production elements included concept, staging, celebrity entertainment including the Four Tops, tenting, fireworks, lasers, theme parties, logo creation, and invitational print campaigns.
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