The founders and our entire EVI staff look forward to working with you!
Musa I. Marto
Chairman of the Board
Musa Marto has accumulated a diverse record of accomplishment and extensive base of knowledge, skills, and capabilities during a professional career of 42 years in business and industry.
During 27 years with the IBM Corporation (1960-1987), Musa held a variety of senior management positions in several IBM domestic and international divisions prior to taking early retirement in July, 1987. He joined IBM in 1960 as a technology marketing consultant in the IBM Data Processing Division where he pioneered the development of new applications and markets for the emerging industrial automation/process computer control technology. From 1964 through 1975, Musa worked with IBM World Trade Corporation with executive assignments in Latin America, Middle East, Europe, and World Trade Corporate Headquarters in New York. From 1976 through 1987, he served with the IBM General Systems Division, the IBM General Business Group/International, the IBM National Marketing Division, and the IBM Information Systems Group, where he managed Worldwide Market Requirements, Industry Strategic Planning, U.S. Computer Integrated Manufacturing (CIM) Marketing, and U.S. Higher Education Marketing, respectively.
Marto has an extensive academic background, with degrees from the American University of Beirut at the age of 19 and the Indiana Institute of Technology, doctoral graduate studies at Auburn University and University of Kansas, and post-graduate studies at M.I.T., the European Institute of Business Administration, and the Aspen Institute for Humanistic Studies. He is fluent in five languages. Musa Marto has also taught and lectured at several colleges and universities in topics ranging from Engineering and Computer Application Technology to Economics, Strategic Marketing and Corporate Organization to Management Systems.
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Michael I. Marto
President and CEO
Michael Marto co-founded EVI in 1986 with a vision of providing corporations with a group of high quality producing services enabling them to apply the full power of communications as an extension of business strategy and execution.
He has combined a thorough knowledge of brand communications and producing with expertise in corporate finance and business operations to build EVI into a multi-million-dollar corporation serving clients like McDonald's, Coca-Cola, Harley-Davidson, Bentley Motors, JCPenney, Bombardier, GE, IBM, Apple Computer, Warner Music, BellSouth, Nortel, and Holiday Inn Worldwide.
Marto's 20 years of marketing, finance and business operations experience have been instrumental in creating EVI's multi-disciplinary approach to business communications, and in developing industry-leading methods to derive results for its clients. EVI's proprietary Brand Immersive Experiences are one example. Led by Marto, these custom programs are fully integrated strategic marketing platforms that combine multiple consumer touch points like live concerts, network television entertainment specials, internet, interactive TV, DVD/CD, retail promotion, and public relations to achieve wide ranging business objectives for corporations. A recent example is EVI's creation and production of the acclaimed "World Children's Day" initiative for Ronald McDonald House Charities, which raised over 20 million dollars for children in need and leveraged the strengths of McDonald's corporate partners Coca-Cola, Yahoo and The Walt Disney Company. The centerpiece of the platform was the Emmy-Award winning "Concert for World Children's Day", a star-studded live event and ABC special featuring 14-time Grammy winner David Foster with megastars Celine Dion, Enrique Iglesias, Josh Groban, Peter Cetera, Nick Carter, Yolanda Adams and Michael Buble. The production was the world’s first 24-frame progressive HD network entertainment special and enjoyed a one year rebroadcast run on the nationwide network of independent PBS stations.
Marto and EVI have developed deep relationships and earned tremendous respect in the music industry for their innovative ideas, integrity and meticulous attention to quality. The team routinely produces events with the most sought after performing artists and celebrity entertainers in the world.
Two decades of producing across the complete spectrum of external and internal corporate communications have positioned Marto and EVI as a respected industry leader, offering fresh approaches that resonate with current business environments.
In addition to the initiatives highlighted above, Marto has led the EVI team in the development of innovative corporate training and performance improvement programs. By creating unique instructional designs and presenting them via original combinations of media, live seminars and motivational events, EVI has enabled corporations to maximize their return on investment in key areas like new product launches and dealer sales training.
EVI's ongoing growth and success is fueled by Marto’s drive to create contemporary, relevant communications initiatives, and the belief in forming long-term strategic partnerships with its clients and business associates.
With a passion for helping others, the EVI team donates time and or resources to Ronald McDonald House Charities, the World Children’s Center, World Vision, Children’s International and the American Red Cross.
A frequent lecturer to university students and professional associations, Marto holds a B.S. in Economics from Auburn University and an MBA in Corporate Finance & International Business from Georgia State University.
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Charles C. Marto
Executive Vice President, Operations
Co-founder of EVI in 1986, Charles manages operations, including marketing and production. His 19 years of marketing and business experience have been key in molding the image and service offerings of the company.
He works closely with clients including IBM, Apple Computer, Sprint, Turner Broadcasting, Holiday Inn Worldwide, Anheuser-Busch, McDonald's, MasterCard, Brown & Williamson, Parke-Davis, and Merck to develop solutions designed to meet specific business objectives.
Charles has been responsible for the complete management of over 100 programs including: large and complex events, EVI's Signature Series celebrity entertainment programs featuring David Foster, film/video productions, multi-media, and web development.
As an Executive Producer, Charles has expertise in strategic development, event/brand marketing, project & financial management, creative, and production. He consistently delivers top results for EVI clientele. He brings passion and meticulous execution to all of the projects he's involved with.
B.S. in Marketing and International Business - Auburn University Fluent in French
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Robert B. Marto
Executive Vice President, Administration
Co-founder of EVI, Robert has over 25 years of business experience and directs the administration aspects of the company. He is directly involved in the production process and serves as Executive Producer of numerous multi-faceted training programs, video programs, print collateral, meetings and events for some of EVI's key accounts, including: Bombardier, Cincinnati Bell, First Union, Siemens, and MasterCard.
Prior to co-founding EVI, Robert served as National Sales Manager of Georgia-Pacific Corporation's Building Products/Distribution Division and Specialty Products Division. While at GP, he managed national sales forces and a variety of sales, marketing, and communications programs. He was also involved in the implementation of training programs, trade show exhibits, national sales meetings and customer incentive programs.
B.S. in Economics - Lewis and Clark College
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