Coca-Cola, the anchor sponsor of the Centennial Olympics, needed to host a world-class event for the International Olympic Committee (IOC), dignitaries, and distinguished guests. It was to provide a memorable evening to kick-off the Centennial Olympic Games.
EVI exclusively provided and produced the celebrity entertainment that served as the world premiere of "Power of the Dream", the theme song of the summer games. Multiple Grammy Award-winner Celine Dion and legendary composer/producer David Foster inspired world dignitaries gathered at Coca-Cola's Centennial Olympic Celebration for the IOC.
What a way to celebrate Coca-Cola's 72 years of involvement with the Olympics!
About EVI: Executive Visions Inc. is a leading producer and entertainment production company creating music related strategy and programming for television, specials, concerts and notable live events. EVI’s Brand-Immersive Experiences™ and corporate communications for Fortune 500 companies and other top U.S. and global firms are integrated programs utilizing celebrity entertainment as a vehicle for corporate brand building. These one-of-a-kind marketing & communications platforms may include broadcast television shows, live events, internet initiatives, public relations, celebrity endorsements, merchandise, and promotions. Since 1986 EVI has enabled clients to maximize shareholder value with innovative communications approaches. Services include the strategic development, creative design and production of celebrity entertainment events, broadcast & high-definition television, award shows, corporate meetings, product launches, training, DVD and multimedia. Its clients have included Anheuser-Busch, Apple Computer, BellSouth, Coca-Cola, Harley-Davidson, Holiday Inn, IBM, Merck, Rolls-Royce & Bentley Motor Cars, Turner Broadcasting, and McDonalds. Headquartered in Atlanta, EVI can be found online at www.ExecutiveVisions.com